How to Build a Promotional Products Business From Scratch
How would you construct a promotional products business without any preparation? How would you develop without spending far too much on advertising? How would you keep your clients during a time of expanding rivalry from online merchants? These are questions that everybody in the promotional products industry has considered, and the best individual to answer them is somebody with a profound comprehension of the business and its clients. We plunked down with Jeffrey Wasserstrom of JAW Enterprises, an entrepreneur with 15 years of promotional products experience. He shared a few significant experiences about how to construct solid client connections and prevail as a wholesaler, whether you're new to the business or a carefully prepared veteran. Keep close by until the end for a rundown of Jeff's best tips. OutboundEngine: How did you get everything rolling in the business? Jeffrey Wasserstrom: I went to work selling printed clothing, T-shirts and weaving. I did that for a co